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1. Introduction
This Horizon Usage Policy governs the use of all media, data, visual material, analytical output, and AI-generated content made available through participating platforms.
This policy applies across all current and future distribution environments where covered content is published, hosted, embedded, or redistributed.
Access to content is open. Usage is context-dependent.
By accessing, downloading, reproducing, transforming, or otherwise using any covered material, users agree to be bound by this policy.
2. Scope of Application
This policy applies to all content types, including but not limited to:
- photographic and visual media
- AI-generated imagery and artistic outputs
- maps, geospatial visualizations, and spatial data systems
- data tables and structured datasets
- analytical outputs, reports, and derived insights
- composite works combining multiple media types
- transformed, adapted, or derivative works of any of the above
- redistributed, embedded, or republished versions of the above
This policy applies regardless of format, medium, compression, transformation, or storage method.
3. Access Principle
All content is provided under an open access model.
No restrictions are placed on:
- viewing
- downloading
- copying for access purposes
- local storage
No account creation, authentication, or pre-approval is required for access.
Access to content does not grant any rights of use beyond those explicitly stated in this policy.
4. Usage Categories
4.1 Personal and Individual Use
Personal and individual use is permitted without restriction.
This includes:
- private reference and archival use
- academic research
- educational use
- non-public personal study
- private organizational review not involving redistribution
No attribution is required, although attribution is permitted where feasible.
4.2 Editorial and Informational Use
Editorial and informational use is permitted.
This includes journalistic, educational, or informational contexts where content is used to support reporting, analysis, or communication.
Conditions:
- usage must remain non-extractive in structure
- content must be contextualized within an editorial or informational framework
- attribution is required where metadata or source information is available
4.3 Commercial Use
Commercial use is permitted under a usage-based responsibility model.
No prior approval is required for access or initial use.
Commercial use includes, but is not limited to:
- corporate communication
- advertising and marketing
- paid editorial distribution
- monetized digital platforms
- professional publishing environments
- commercial media production
Responsibility applies when content is used at scale, in monetized environments, or as part of structured commercial workflows.
This responsibility may include a fair usage contribution proportional to scale, distribution reach, and commercial impact.
4.4 Institutional, NGO, and Public-Funded Use
Institutional use is permitted under scale-based evaluation.
This category includes:
- non-governmental organizations (NGOs)
- government institutions
- intergovernmental bodies
- foundations
- EU, UN, or similarly funded programs
- non-profit organizations with operational, project, or program budgets
Non-profit status does not automatically exempt an organization from usage responsibility.
Licensing responsibility is determined by:
- funding structure
- usage scale
- distribution reach
- institutional deployment context
Where applicable, a contribution or licensing arrangement may be expected based on these factors.
4.5 Agencies, Aggregators, and AI Systems
Usage by agencies, aggregators, and AI systems is not permitted without explicit written agreement.
This includes:
- news agencies and syndication networks
- media aggregation platforms
- content indexing or redistribution services
- automated scraping, crawling, or bulk extraction systems
- AI training datasets
- AI model development, fine-tuning, or ingestion pipelines
- systems that systematically reproduce, restructure, or resell covered content
Any such usage requires prior written authorization.
5. Core Usage Principle
Licensing obligations are determined by usage context and scale of deployment.
They are not determined by:
- access method
- download status
- file transformation
- organizational self-declaration
- non-profit classification
Responsibility is triggered by actual usage behavior, distribution scale, and commercial or institutional impact.
6. AI and Data Use Restrictions
No covered content may be used, directly or indirectly, for:
- machine learning training datasets
- AI model development or fine-tuning
- automated recognition or classification systems
- large-scale data extraction or ingestion pipelines
- synthetic dataset generation
- derivative AI systems trained on or derived from covered content
without explicit written permission.
This restriction applies regardless of whether content is altered, transformed, compressed, or embedded.
7. External Systems and Misclassification
Inclusion of content in external systems does not grant any rights of use.
This includes:
- search engines
- databases and media catalogs
- indexing systems
- automated classification systems
- third-party labeling or attribution systems
Automated categorization, misattribution, or system-level indexing does not override this policy.
8. Enforcement Model
Enforcement is based on usage scale, aggregation behavior, and distribution patterns.
Monitoring may include identification of:
- systematic aggregation across platforms
- repeated or structured redistribution
- commercial amplification of content
- dataset construction or extraction behavior
- agency-level syndication or redistribution systems
Response to identified usage patterns may follow a graduated sequence:
- monitoring and review
- informal contact for usage clarification
- licensing request or negotiation
- formal enforcement action
- legal proceedings in cases of persistent non-compliance
9. Rights Reservation
All rights not explicitly granted under this policy are fully reserved.
No implied rights are granted through:
- access
- download
- transformation
- redistribution
- system-level indexing
10. Governing Principle
This policy governs all usage of covered content across all environments in which it is made available.
Usage rights are determined by context, scale, and distribution behavior rather than access or platform entry point.
